Eri is the exact opposite of what you’d expect a granny to be like. No one believes that she’s 52 and a grandma of 3. She doesn’t look a day past 20, and inspired millions with her makeup-free Barbie-like face, with fans across Japan and beyond!
In an interview, she revealed the story behind Japan’s ‘Living Barbie’.
“When I was 10, an earthquake destroyed my house and trapped me under it.”
“I suffered horrible scars all over my face, and the only way I could hide it was through makeup.”
“Going outside without makeup terrified me, so I kept it on for over 30 years.”
“But that took a toll on my skin, which developed a severe reaction to cosmetics.”
“I was only saved thanks to a beautician with ‘Golden Hands’, who shared her family secret with me, and made me who I am today.”
This story caught the attention of dermatologist Dr. Jane Adler. She approached Eri in search of the truth behind it. Dr. Jane’s search led her to the town of Aso in the Kumamoto Prefecture.
So who is this ‘Golden Handed’ beautician?
Keiko Takeda is the last successor to the Takeda family’s beautician legacy, dating back to the Edo Period almost 500 years ago. Records say there was a princess with an incurable skin condition. The emperor at the time decreed that anyone who could cure her would receive a great honor. Keiko’s ancestor was the only one who managed to heal her.
That princess went on to become known throughout the land for her unmatched beauty, and since then, the Takeda family has served as beauticians to the royal family of Japan for centuries.
However, they were forbidden from sharing their secret ingredient with the public, keeping their otherworldly ability to treat and restore skin a royal secret, while being considered ‘Living National Treasures’ by the emperor himself.
“When I first saw Keiko, I thought that she was around my age.”
“I only found out after speaking to her that she’s 71!”
“She looked so young that it was like my eyes were playing tricks on me!”
– Dr. Jane Adler
For generations, the Takeda family only shared their secret within the family. Women came from far and wide seeking their ‘Golden Hands’, and it’s said that a single touch from a member of the family, could remove any imperfections on a person’s skin.
“People in our region hold a rather unique belief.”
“We view the skin as a representation of the purity and cleanliness of the soul.”
“Its condition is very important to us.”
“But truth be told, I don’t have a successor to carry on the family legacy.”
“Which is why I’m sharing our secret with anyone who will listen.”
Dr. Jane’s talks with Keiko revealed the Takeda family’s beginning. In the 15th century, Keiko’s ancestor discovered the Onzuka Cactus [恩塚].
She cut her hand while tending to her cactus garden, which left an open wound, but the very next day she was surprised to see the wound gone without a single scar!
Keiko’s ancestor tried to figure out why this happened, and realized that her hands were covered in a substance from the Onzuka cactus, which miraculously healed her wound. This accidental discovery helped her uncover its power.
So she made a balm from the Onzuka, which she found also has the incredible power to rejuvenate the skin with the ability to remove both scars AND wrinkles! Soon, people from across Japan were visiting her village for treatment.
This revelation made Dr. Jane begin studying the Onzuka Cactus.
“What Keiko said almost sounded like fantasy.”
“However, our extensive lab testing told us otherwise.”
“When applied on a dried out skin sample, it restored the skin cells almost instantly!”
“And even kept it moisturized and protected.”
“The Onzuka could handle it all!”
Dr. Jane took it upon herself to keep this practice alive in the modern age.
“As we age, the cells in our body that produce collagen start dying out, and it only gets worse under stress and bad lifestyle habits.”
“Without enough collagen, skin starts to sag and wrinkle, and most modern skincare products don’t deal with that”
“It’s time for a change, and I think the Onzuka Cactus will be the start.”
Dr. Jane began working alongside Keiko to increase the potency of the Onzuka, combining it with extract of the Acai berry, previously studied by Dr. Jane.
Creating a facial booster serum they named Yugen™.
“Yugen™ aims to buck the trend of overpriced ineffective skincare products.”
“The Acai extract adds a plethora of antioxidants into the mix such as ferulic acid, epicatechin, and even vitamin A, preventing the formation of free radicals that cause wrinkling.”
“When fused with Onzuka in the Yugen™ serum, it rejuvenates the skin and reverses the effects of aging.”
“The skin has three layers, but most products only target the surface layer, which does nothing to help with the real problem of collagen production.”
“But Yugen™ penetrates through all three layers of skin with nutrients that are easily absorbed to keep the skin healthy.”
“It activates the collagen synthesizing ability of epidermal cells, allowing the skin to repair damage and fade scars, keeping it healthy, bouncy, and smooth.”
“Effectively becoming a microscopic bulletproof vest, protecting against weather and oxidative stress.”
“At the same time, boosting the Onzuka’s natural moisturizing ability and forming a protective layer against oil build-up.”
“This is the game changer that researchers have been after for years!”
Even Keiko was ecstatic about their co-creation.
“We worked on this together from start to finish.”
“So I can say with full confidence…”
“That Yugen™ works better than the original Onzuka balm.”
“And truly lives up to the Takeda family legacy.”
“My ancestors would be proud of what we created.”
– Keiko Takeda
Yugen™’s effectiveness was clear, with over 1,500,000 bottles sold in just the first year, and after discussions with Keiko, Yugen™ finally got a limited worldwide launch.
Even earning approval from the American Board of Dermatology (ABD), with ABD president Dr. Jeanette Chaney giving her personal endorsement.
“We found Yugen™ to be the most effective moisturizing serum on the market today.”
“Our independent testing found that it’s safe to use on all skin types.”
“With 98% of users seeing improvements in skin health after just 28 days.”
– Dr. Jeannete Chaney
One of them is stay-at-home mom Robin Mueller.
“Raising two grade-school kids and a baby isn’t easy.”
“My irregular routine caused wrinkles and horrible deep circles around my eyes, and even a bit of sunlight dries out my skin and makes it flake.”
“I saw a dermatologist who told me how great Yugen™ was, and she was right, in just 2 weeks, my skin plumped right up!”
“Those wrinkles and circles vanished, becoming silky smooth, clear, and much firmer than before.”
“The last time I remember feeling this way was in my 20s!”
“I’m just so glad that my skin is all better now.”
“The only thing I could wish for is to have found Yugen™ sooner!”
So what are you waiting for? Start turning back the clock for your skin today!
Join thousands of others around the globe that enjoy the marvel of Yugen™. Bring your inner beauty to the surface, while feeling completely confident in your own skin and keep looking your best no matter what!